Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • The phone is your ‘phriend’
    Most smartphone users rely on their devices to make in-store shopping more efficient and less stressful. Here’s how brands and retailers can use ...
  • Amazon North America’s strong Q2: Three key takeaways
    Amazon focused on three key areas – Prime’s value proposition, Alexa expansion, and new fulfillment methods – in the second quarter of 2018.
  • Prime Day 2018
    After much anticipation, Prime Day is here. Kantar Consulting experts will bring you highlights and implications from online and in store (we’re ...
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
  • Now available: Global eCommerce data and insights with Digital CommerceScope
    Announcing Kantar Consulting’s new global eCommerce data and insights resource, Digital CommerceScope. ...
  • Why Alibaba is Our Best Guide to Reaching the Pinnacle
    Alibaba is one of the most exciting, dynamic, and entrepreneurial businesses in the world. The immense ecosystem and concept of what the retailer ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Followers: 54

Nine days after its best-ever Prime Day sales event, Amazon released another strong round of quarterly results, with second quarter sales up 39% to USD52.9 billion. While Amazon missed on sales projections, the retailer delivered impressive profit in Q2, recording USD2.5 billion in net income. ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

 
Summary Slides

Global: Amazon Prime Day 2018 recap

24 Jul 2018

By: Kantar Consulting Research Team.  33 Slides

This visual summary examines the key themes and presentation during Amazon’s 2018 Prime Day internationally.

 
Summary Slides

North America: Amazon Prime Day 2018 recap

24 Jul 2018

By: Kantar Consulting Research Team.  53 Slides

This visual summary examines the key themes and presentation during Amazon’s 2018 Prime Day in North America.

 
Followers: 54

Move over Black Friday and Cyber Monday. Amazon’s Prime Day has solidified its place on the retail calendar along with those more traditional holiday stalwarts. Now positioned as “an epic day (and a half),” the fourth iteration of the Prime-exclusive, global shopping event ...

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

Ingenious Innovations and Initiatives – July 2018

13 Aug 2018

By: Kantar Consulting Research Team.  12 Slides

Reports of the death of the high street are greatly exaggerated, it’s undergoing a period of transformation and we look back at some of the best new stores from around the world.

 
Followers: 118

With digital increasingly enabling and influencing retail, retailers and suppliers need a truly holistic view of individual shoppers. Shopper insights are just the start, though. To truly empower decision-making, we need to turn data into tangible actions. That is where our new Digital CommerceScope ...

 
Summary Slides

Ingenious innovations and initiatives - May 2018

24 May 2018

By: Kantar Consulting Research Team.  11 Slides

Augmented Reality, once merely a marketing gimmick, is fast becoming a valuable strategic tool in the retail world. Here we explore the latest and greatest AR innovations, why they are important, what you can learn from them.

 
Followers: 54

Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ...

 
Summary Slides

Voice Amps Up: Okay Google, Hey Alexa

23 Feb 2018

By: Rachel McGuire, Robin Sherk.  12 Slides

The 2017 holiday season boosted voice-controlled smart home device penetration to nearly one in five U.S. households. As internet connectivity moves beyond screens and becomes more embedded in the fabric of home life, voice shopping will be an important new venue for commerce.

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Developing Multichannel Strategies

 
Executive Summary

Home Depot Executive Summary

30 Jul 2018

By: Hannah Hayes.  24 Slides

Our Kantar Consulting experts’ executive summary of Home Depot, including strategic positioning and overview of merchandising, marketing, and operations focus areas.

 
Executive Summary

Lowe's executive summary

12 Jul 2018

By: Hannah Hayes.  27 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
Followers: 0

Kantar Consulting’s annual Planning Conference took place earlier this month on June 13-14 in Boston, MA. Sara Altukhaim set the tone of the two-day event, titled “The New Guidelines for Retail Growth,” with a Dwight Eisenhower quote: “In preparing for battle…plans ...

 
Followers: 468

In a decision that may open the door for more states to tax online purchases, the U.S. Supreme Court ruled 5-4 yesterday that South Dakota can mandate that Wayfair collect sales tax, even though the retailer does not have any warehouses or employees in the state. In the ruling’s immediate ...

 
Executive Summary

Ulta executive summary

22 Jun 2018

By: Tiffany Hogan.  23 Slides

Our profile of Ulta looks at the retailer’s strategic positioning, financial highlights, merchandising, marketing, and operations.

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Staying Ahead of Emerging Trends

 
Summary Slides

The phone is your ‘phriend’

13 Aug 2018

By: Abigail Benkert.  31 Slides

Most smartphone users rely on their devices to make in-store shopping more efficient and less stressful. Here’s how brands and retailers can use mobile as an active resource in store to support two specific trip types.

 
Summary Slides

The future of beauty retail: Beauty shopping in 2025

21 Jun 2018

By: Hanna Ryngmark, Tiffany Hogan.  16 Slides

The Beauty Store of the Future will be more than a place to buy. It’ll be a seamless, and value added experience.

 
Summary Slides

Retailers to Watch: Key innovations in apparel and beauty retailing in Q1 2018

12 Jun 2018

By: Tiffany Hogan.  15 Slides

Innovation this quarter focused on creating new technologies, new platforms, and engaging experiences.

 
ARTICLE

Loyalty in a digital world – Social media’s role in boosting consumer loyalty

1 Jun 2018

  By: Kantar Consulting Research Team

The introduction of ‘buy buttons’ in Europe has boosted the potential of social commerce recently. In this article we identify three key ways for retailers and brands to increase the chances of building and retaining a loyal brand following as an opportunity to grow conversion.

 
Summary Slides

The evolution of social commerce

24 May 2018

By: Hanna Ryngmark.  28 Slides

Social Commerce is set to become a big thing in retail, with the next generation the early adopters of social shopping. Brands looking to engage with this generation must therefore learn how to use social as a commercial channel as opposed to just a marketing tool.

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