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Understand shopper needs, motivations, behaviors, barriers, and triggers across the shopper journey to the point of decision.
Powered by ShopperScape®, our proprietary monthly shopper survey, our data and experts’ analysis provide answers about key issues such as:
From in-depth analysis and reports written by our experts to direct access to the ShopperScape® data, Kantar Retail has a solution to meet your needs, whatever the size of your shopper team.
ShopperScape® is our proprietary monthly online survey of more than 4,000 household primary shoppers. Covering more than 200 retail banners, 80 category groups, and seven major departments, this extensive survey provides regular, timely data on retailers shopped, products purchased, spending and spending outlook, and shopper attitudes on timely topics such as digital.
ShopperScape® data provides insight into the who, where, and why of shopper behavior to help you tailor your shopper marketing strategies and promotion plans, and drive meaningful conversations between suppliers and retailers. Using this tool, you can better understand the shopper challenges at retail to inform your planning. ShopperScape® Dashboards are easy to use and incredibly accessible to anyone in your organization, ideal for quickly gathering insights that will have impact when presented to a retail customer.
Canadian Shopper Insights draws from an annual survey of 6,500 household
grocery and consumables shoppers to provide actionable insights and analysis.
Easily visualize, export and manipulate the data through nine interactive
dashboards that highlight who the shopper is, how they behave, and why they
prefer one retailer over a competitor. The dashboards cover all leading grocery
and consumables retailers along with 30+ category groups so that you have the data to support growth
in the Canadian market.
© 2018 Kantar Retail