Powered by ShopperScape®, our proprietary monthly shopper survey, our data and experts’ analysis provide answers about key issues such as:
- Trends in shoppers’ outlet choices, and behavior across outlets
- Cross-shopping and leakage, and which retailers are winning and losing
- Online and mobile shopping trends
- Differences in shopping behavior across generational cohorts and demographic segments
- Economic impact on shopper spending and saving behaviors
- Shoppers’ trip missions and pre-trip planning
- Shifting attitudes on key topics such as digital marketing, holiday spending, health & wellness, and other timely issues
Consumer Goods Manufacturers, Retailers, Marketing Agencies and others serving retail customers can benefit from these timely, actionable shopper insights
Consumer Goods Manufacturers
- Create meaningful conversations with your retail customers based on a rich understanding of their shopper trends and challenges.
- Learn how the Path to Purchase is changing to develop effective 4P strategies and plans.
- Gain shopper insight beyond your category, and ensure your promotional strategies are informed by key shopper trends.
- Get an in-depth view of your shoppers, and understand where else they are shopping and why.
- Gain a comprehensive view of your competitive landscape.
- Understand timely issues such as how the economy is affecting shoppers’ spending plans, and holiday and seasonal shopping behavior.
- Gain insight into how shopper behavior, expectations and loyalty differ across retailers, channels and demographic segments to effectively tailor your strategies.
- Learn how digital influences are affecting shopper behavior to help you build effective shopper marketing programs.
ShopperScape® delivers insights for more than 200 retail banners, including: